Social media marketing is a relatively new form of marketing which involves using social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn to connect with your target audience. It is a fun and flexible way to market your brand, allowing you to really engage with your customers in a way that you cannot easily do in other ways.
Social media marketing can involve writing fun and interesting posts to share on social media platforms, sharing images, gaining more likes and ultimately growing your customer base.
The best thing about social media is that it can easily be done for free from your own home. All you need to get started is a phone or computer which you can access the different platforms on.