Dwyers & Co

Established back in 1820, Dwyers & Co produced a host of products for the clothing market. In 2008 the company's aim was to capitalise on the apparent lack of quality competition in the golf trouser market and create a new brand that benefited from the instant equity given by their original manufacturing connection.

I was invited to produce and execute a number of key marketing components. A new brand identity was created to leverage the heritage from the existing company, using a signature technique, often used by high-end brands, to help create an identity sub-consciously linked to tradition and aspiration.

A brand book was designed to help tell the Dwyers & Co story and the powerful photography set the tone, giving it the edge over the typical 'golf' imagery used by so many brands.

Summary

Brand identity
Brand book
Photography
In-store POS
On-garment branding
Advertising
Sales presenter