With the start of a new year comes another list about how to do better at SEO! Here are some of the better and more advanced techniques you could check your site for to get your 2019 off to a great start.
Mobile First Indexing
Make sure your website is mobile friendly. There is no need to set up a new site or anything like that, just make sure your site is responsive for all devices. This allows the same content to be shown on mobiles as well as on desktop devices. Just be aware that the user intent can change depending on if users are searching using their mobiles compared to their desktop!
Optimise the Page Speed for Mobiles
Mobile speed is a massive influencer for ranking on search results. You can see how Google sees your site in terms of loading speed using the PageSpeed Insights tool. Simply make sure that your site is performing well and make any of the changes that Google recommends.
Take Up more of the Search Results Page
Getting a featured snippet, additional sitelinks and an increased Google MyBusiness page are great ways to become even more visible on the search results. Use clever schema markup to make your pages more likely to be used in a featured snippet for example.